G.C. Wyant Fine Jewelry

Planful began working with G.C. Wyant Fine Jewelry in October 2015. Since the beginning, Planful was hired to assist with social media management, weekly marketing consultations, designing print advertisements, and the promotion of all G.C. Wyant Fine Jewelry events.

Social Media Management

Since the time Planful began managing the Facebook page, it has grown by 748 likes. This is depicted in the screen shot shown here taken directly from this Facebook page on March 3, 2017.

The social media campaign for G.C. Wyant Fine Jewelry has been successful due to daily posting, the use of professional photos, customized content, and story-oriented advertisements created by the Planful team.

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The Advertising You Need

In addition to Facebook and Instagram management, we have created a variety of print advertisements including full-page newspaper ads, banners for outside of the G.C. Wyant Fine Jewelry store, assisted in hosting events, and have been able to get G. C. Wyant Fine Jewelry published in local papers as well as a national publication. Below are examples of some of the work we have completed in partnership with G. C. Wyant Fine Jewelry.


The Diamond Seminar was held Saturday, April 30, 2016, and allowed guests to learn how to purchase high-quality genuine stones while browsing a large collection of various cuts and sizes. All designs and promotions were created by Planful.

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Avada Admin
Avada Admin

Cream Puffs for a Cure

Gary Wyant of G.C. Wyant Fine Jewelry was the brains behind the idea to combine cream puffs and jewelry into a fundraiser for a breast cancer cause.

We were lucky to be a part of this fundraiser for the past two years. Below are examples of designs created by Planful from start to finish. Designs began with photographs that were turned into full-page newspaper ads and banners. Our press releases for this event were also published, increasing awareness and attendance.

Love of Life Wedding Showcase

The Love of Life Wedding Showcase was an event designed and hosted by Planful and G. C. Wyant Fine Jewelry in support of the Love of Life Breast Cancer Campaign. This event was a vendor show and consignment style showcase where brides-to-be can book vendors and purchase gently used wedding items from newlyweds. The website, Facebook page, and marketing materials were all created by Planful. Planful sincerely thanks, Jodi Colella and Beth Lentz of the Pittsburgh Wedding Flea Market for providing consultation and support for this event.


G. C. Wyant Fine Jewelry has been featured many times in local newspapers and was recently published in Instore Magazine. Instore Magazine’s goal is to provide information and inspiration on a monthly basis to thousands of American jewelers.