5 Reasons You Need to Include Videos in your Marketing Plan Today

By Catherine Pilch

Whether your business has been going strong for many years or you have an up and coming business, you are thinking about your marketing strategy. Maybe it is time for an update, maybe you want to attract new clients or maybe your strategy just hasn’t been working as you expected. Here are five reasons why you need to include videos in your marketing. 

Hot Marketing Tactic

Why would you need to include videos in your marketing?

Bizjournals.com says  that “video is one of the hottest tactics in marketing today.”  Of the businesses surveyed by wyzowl.com 81 percent use video as a marketing tool in 2018. And what about those that don’t? Sixty-five percent say they will start in 2018.  Promo videos are engaging and can communicate multiple messages simultaneously in a predetermined amount of time and businesses are taking advantage of this marketing tool.

Appeal to Your Mobile Shoppers

Shopping and purchasing on a mobile device has become a mainstream activity. According to adweek.com, 46 percent of respondents to a Google survey said they prefer to use their smartphone for purchases from start to finish. And what do smartphone users like to see? Video. Over half of all videos are watched on mobile devices according to wordstream.com. Grab some of their attention with the right videography and marketing of a promo video that can be viewed on several different types of devices. In that same article by adweek.com, Google said 73 percent of users will switch from a site that is not mobile user-friendly to an easier site to make purchases.

Baby Boomers and Generation X                                

These groups are not to be ignored. They tend to have time to shop and spend. A study by  forbes.com shows that social media and videos aren’t just for the younger generations. Baby boomers account for a 10 percent higher rate of video watching on YouTube than Millennials. Forbes.com also states that Generation X is an up and coming specialized target market and “everyone knows [they] are engaged online.”

Video can be used and used again

Creativity can take the same video and make it usable in a variety of situations.  Use your promo video directly on your website to increase interest, traffic, and purchases. The video can also be used on various social media platforms to draw potential clients to your website. If the videography is done well not only can it increase traffic, sales etc. it can be shown at company meetings and inspire your employees. You already know a happy staff member is not only productive but also a promoter of your product and services.

Video works

Studies show that multiple demographics prefer promo videos to get their product and service information. According to wyzowl.com “79 percent of consumers would rather watch a video to learn about a product, than read text on a page.” In that same article by Wyzowl they say, “84 percent of consumers have been convinced to make a purchase after watching a brand’s video.” Wordstream.com says, “Marketers who use video grow revenue 49 percent faster than non-video users.” Video works as a marketing tool and it is cost effective. According to syndacast.com “52 percent of marketing professionals worldwide name video as the type of content with the best ROI [Return on Investment].”

Interested in including videos in your marketing plan today or are you not sure how to create perfect promo videos for your business? Let us help. Contact us today to discuss how to make your business more visual.