Five Scary Signs your Company Needs a New Marketing Strategy
by Jenn Clark
October marks the beginning of the last quarter, and it’s a great time to start planning for next year. But, you may want to make some adjustments in your updated marketing plan first. How do you know if it’s time to change your tactics? In the spirit of Halloween, here are five scary signs it’s time to make some tweaks:
An Outdated Marketing Strategy
Marketing plans should be updated every couple years, especially with the constant changes and updates to digital marketing. If your marketing strategy has never been updated or, worse, has never been created, schedule an appointment with us to help you get yours up-to-date.
Don’t fall victim to missed opportunities.
You don’t target your ideal audience. (Or, you don’t even know anything about them…yikes!)
Everyone can’t be your customer….and they won’t be. Instead of trying to get everyone attracted to your business, focus on attracting those who are likely to buy from you because you serve a need they have or have a product they love (and believe in). Ever wonder why iPhone users are such die-hard fans? Apple Inc. knows their audience, and they target these individuals in a way they know their audience wants to be reached.
So, ask yourself: are you advertising in the right places where you can be exposed to your customers? If you aren’t sure, schedule a consultation with us for an advertising audit.
The company page is getting zero traffic.
If you’re not getting any traffic from your marketing efforts, especially through social media, this is a sign you need to reevaluate your content. Are you only sharing company blog posts or links to news articles? Are you aware of the algorithm updates on social media? Do you do any advertising? Send us a message, and we can help direct you in the right way.
You feel lost on what is and isn’t working.
If you’re not tracking what is helping to generate leads and revenue for your business, this could lead to wasted money and time. Without any type of measurement in place, you might as well be blindfolded. If you’re not sure how to do this, we can help.
You’re using tactics without a plan.
There is no one-size-fits-all for using social media, advertising, and even search engine optimization (SEO). While there are guidelines to follow, these should all still be personalized to your business and align with your company objective and brand.
Not sure where to start? You know what to do.