How to Make People Fall in Love (With Your Brand)
By Jenn Clark
Valentine’s Day is this week, and love is in the air at every corner we turn. Offices are flooded with shades of pinks and reds, and employees are handing out valentines to one another as they used to in elementary school. So, naturally, with all this talk of deep affections, we thought it would be a great time to discuss your brand. Specifically, how to make people fall in love with your brand.
It’s not easy to always reach people through your company. In fact, Facebook’s latest changes are actually making it harder for brands to reach people on their personal pages. So, how do you get people excited to see your content, to stay in touch with you? While there is no cookie-cutter way, we put together this list of things you can do to get people to call your company for that second (and third…and fourth…and…you get the picture) date.
How to Make People Fall in Love With Your Brand
- Make it about them. Don’t just tell people you can solve their problems — show them. Social media is a powerful tool you can use to do so, and because these platforms are all mostly image-heavy, the possibilities are seemingly endless. Humanize your business, and treat people like a friend of the business, not a sales target.
- Pro-tip: Turn it into a story, and see if your customer would be willing to go on camera and share a testimonial that you could use not only for your social media platforms but for your website as well.
- Create a strong brand image. While in our everyday lives they say you can’t judge a book by its cover, unfortunately, that is not as true for business. Having a consistent look throughout your company creates recognition and trust among your consumers. Conversely, a lack of branding may actually lead to financial loss. A strong brand image makes a great first impression. So, if you look sloppy, people might associate that with how you do business. Without meeting your audience personally, you don’t have many opportunities to show them what you’re all about. Thus, branding will create that credibility for you.
- Pro-tip: Hire professional designers, like our team, to do this for you. This is an investment you don’t want to fall short on, so make sure your image is developed by professionals who take the time to listen to your needs and goals.
- Tap into their emotions. Motivational speaker and top salesman Zig Ziglar famously said, “People don’t buy for logical reasons. They buy for emotional reasons.” His thought was simply that people use logic for thinking and emotions when taking an action. Peter Noel Murray, Ph.D., wrote in a 2013 Psychology Today article, “Advertising research reveals that the consumer’s emotional response to an ad has far greater influence on their reported intent to buy a product than does the ad’s content — by a factor of 3-to-1 for television commercials and 2-to-1 for print ads.”
- Pro-tip: See yourself as your target audience. Is the information you are putting out there resonating with you? Ask an outsider to review your efforts and inform you of their initial reactions or feelings.
- Share outstanding content. If you’re sharing the same content everyone else is sharing, there is nothing differentiating you from others. Plus, people want to be talked TO not AT. Make them WANT to actually follow you and use you as a resource from your industry. Also, be sure to keep it interesting; your audience wants information they can use in every day life, whether personally or for business.
- Pro-tip: An easy way to ensure you are doing this is by following the 80/20 rule (80% entertaining/interesting/informative, 20% all about your company). Avoid being super salesy, and remember that you can still share relevant information to your company without throwing in a sales pitch.
- Excel in customer service. Last, but certainly not least, have excellent customer service. From the time someone calls your business to actually making a purchase, you should be going above and beyond for them. Of course, you can’t please everyone, but you should try to do what you can to ensure they leave with a great impression of your business. This also includes asking for feedback (and implementing said feedback) to show your customers you care about their input.
- Pro-tip: Note that the customer service does not end after the purchase. Send birthday and holiday greetings and focus on really creating a relationship with your customers so that they’ll want to return to you again and again.
By following the above tips, people will easily fall in love with your brand. If you have any questions or would like to schedule a free consultation to see what you can do to be even more irresistible, contact us anytime.
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