Ten Things You Can Do Right Now to Grow Your Business

By Nicole Danneker

The truth is, no matter how successful your business is there is always room to grow. Marketing is most likely the answer to how to get to the next level.

Sometimes quick results can seem too good to be true. But, if you follow these tips, we can promise they will produce lasting results if they are executed correctly and wholeheartedly.

  1. Evaluate Current Tactics

First things first, you need to look at the marketing tactics you are taking on, and how effective they are right now. If you don’t know where to begin, you can start by giving Planful Marketing a call and schedule a free consultation.

  1. Invest in Social Media

If you aren’t yet utilizing the fastest growing platforms, you should start there. Social media is a great way to post updates, communicate with customers, and grow your community of potential consumers. Facebook, Twitter, Instagram, and Pinterest are all easy ways to be found. Keeping these platforms updated will help your business create a personality, and community around your business. Social media is also a great way to build relationships with both people and other businesses in your area.

  1. Content is King

Once you’ve established your social media, content becomes key. Being authentic, friendly, and results driven will help your strategy. When producing social media content it is important to be relatable. Your followers will appreciate a company who makes them feel like they have a personal attachment. Another aspect of content is on your website. Creative, productive, and clear content on your website should leave your viewers with no questions. Keeping an updated blog will also help your website’s search engine optimization (SEO) and credibility. A blog describing jobs you’ve done, providing information on the industry, and highlighting members of your community will improve your trustworthiness, as well as rank you higher in search.

  1. Figure out SEO

As mentioned in the last tip, SEO can make your break your online presence. You can have a killer website, but no viewers if your SEO is not up-to-par. Using keywords relating to your industry and keeping your website updated with link-worthy information will boost your rankings. This topic can be intimidating, luckily, Planful has it mastered and is happy to help businesses reach their goals in this area.

  1. Video is Worth a Million Words

Video marketing is growing by the day. Having a go-to-video describing your business or product will set you apart and boost sales. Marketers who use video grow revenue 49% faster than non-video users, according to WordStream. Videos are more likely to be shared, viewed, and drive more people to the origin website than other content.

  1. Facebook Ads

Facebook allows for marketers to target specific demographics, whether it be location, age, or gender, with ads allowing marketers to directly advertise to the people who are most likely to need their product or service. Once you have the driving content, utilizing this marketing tool will help your web viewers and click-rate, and as a result, you’ll have boosted sales and profit.

  1. Networking: You are Who You Know

You might think you can do everything yourself, and maybe you can. But, with the help of others, you’ll be capable of even more than you thought possible. Networking with other local business owners, or people working in your field will help you to brainstorm, make connections, and open opportunities for growth.

  1. Community Involvement

Along with the same idea as networking and building relationships is community involvement. Teaming up with a local charity or non-profit will help to market yourself and your business’s product or service through word-of-mouth, as well as build a positive reputation throughout the community.

  1. Events

Planning events, or even to help sponsor events, is another way to both network and get involved in the community. Hosting events allows for people to learn about the culture you promote and brings people together to create a community. Events will create brand awareness, brand personality, create relationships, and in the long run create sales and grow your business.

  1. Outsource

If your business is already experiencing steady growth and numbers, and marketing tactics are too much to put on our plate, it is time to outsource. Having a team of professionals taking charge of your marketing strategy will leave you and your employees with more time to do what you are great at doing, which is running your business.

If you are struggling to see results in these tactics, Planful Marketing is here to help. We specialize in branding and awareness and will help your business to get to the next level through marketing. If you’ve seen measurable results as a result of following tips like these, what tactics have helped to bring your business to success?