When to Hire a Marketing Agency

By Madison Tincha

Often times for businesses, deciding to hire a marketing agency can be a tough decision. You may think that your business is handling its marketing strategy well, but there may not be numbers to back it up. We’ve already gone over why to hire a marketing agency, but we haven’t told you when it’s the right time to.

You may not know when to hire a marketing agency, but we are here to help you figure it out!

You Don’t Have the Time

If you are running a business, your to-do list, in most cases, is neverending. Frequently, marketing is the first thing to go when downsizing your priority list. You may not understand the importance of marketing, but a marketing agency does. They’re also always staying up-to-date with the latest trends, saving you and your team the heartache from having to do so. Let the people who enjoy handling marketing tasks do it for you.

You Don’t Have the Funds

One of the many benefits of hiring a marketing agency is the cost. Hiring an in-house marketing team can add up quickly, but hiring an agency for the year can cost the amount you’d pay for only one employee on an in-house team. So, before you rule out professional marketing completely, consider that a marketing agency is within your budget!

You Don’t Know How to Do It

It can be difficult for someone to admit they need help — especially when it comes to owning a business. Marketing has many difficult and changing components, and it’s not surprising that someone who doesn’t specialize in the field may face some frustrating challenges with the process. Letting go of the reigns and letting experts handle your marketing will not only give you time to focus on your first priorities, but it will increase sales.

There Aren’t Any Sales

If you’re doing everything right, but there aren’t any sales to show, you may need to dig a little deeper and take a look at your marketing — or lack thereof. If consumers aren’t aware of your business, of course there will be hardly any sales. And with how quickly everything changes now in the digital world, it is completely understandable how that can happen.

We offer free consultations in which we can take a look at your current marketing strategies and offer suggestions for improvement. Contact us for your free consultation! 

You Don’t Know What’s Working

If you are having sales, you need to know where they are coming from. Which strategy is working? Was it the new logo design or the increase of social media usage? A marketing agency will be able to help you figure out what is creating leads for your business and how to maximize on these strategies.

Have you already hired a marketing agency? When did your business know you needed to hire a marketing agency?