Facebook is a blend of both Instagram and Twitter. With the capability to post a variety of content and no character limits, Facebook is the most agreeable form of social media for most companies. It gives businesses both large and small a platform to keep their customers in the loop on new products and services while posting regular content through video, photo, text or external links. Facebook, unlike any other form of social media, has the resources to create an event page directly on its platform. According to an article by ThriveHive, a Facebook event page “provides several benefits that word of mouth or direct mail marketing alone cannot.”
A considerable benefit it brings is having all your necessary information in just one simple spot. A company can invite people to their event page which can list the location, time, date, and all the other essential information the attendee may need.
Facebook does a lot of the work for you by sending RSVP reminders to those invited along with suggesting the event to other people in the area.
We have personally seen direct benefits from creating event pages for clients. From attracting new leads to selling out events that previously had a hard time selling tickets, event pages on Facebook can help you reach interested attendees that may have been missed otherwise.
When choosing which form or forms of social media you be using, think back to your target audience. What form are they most likely going to be using? Once you figure that out, weigh out all the pro and cons of each platform and go from there.