How To: Style your Instagram Posts

By Madison Tincha

Ever see your favorite Instagram account (whether it be a business or a personal blog) and wonder how they took such great photos? Instagram is one of the best ways to reach consumers no matter which demographic your business is targeting. That’s why making sure your Instagram posts are on top of their game is crucial. It might seem like snapping a photo can’t be that hard, but there is actually more that goes into the process than meets the eye.

We’re here to help you learn how to style your Instagram posts like a pro!

Natural Lighting

The most important part of taking photos is the quality of the image. Having natural lighting to capture the perfect photo is a crucial part of the process. As a general rule of thumb, you will want to take your photos near a window that brings in a lot of light. When indoors, it’s best to do it during the daytime when the light outside is brightest, but this may take some testing. 

Bonus tip: Try taking your photos in bulk during the same shoot. This will help with the overall theme and color of your Instagram profile.

styling your instagram posts

Consider the Subject

Depending on what industry your business finds itself in, the subject of each image is going to vary. With that being said, different rules apply to different subjects. Food, beauty, fashion and travel all range in variety – just to name a few. Be sure to do some prior research and practice to figure out which backdrop looks best with which product you’re trying to sell!

Stick to a Theme

Whether it’s a business or personal Instagram, sticking to a theme when styling your Instagram posts is quickly becoming a popular trend. For businesses, themes are helpful because they help develop a brief of what crowd you are trying to attract or target. Think of the theme as the mood or personality of your business.

If you aren’t sure what either of these are for your business, we’d love to help you figure out your own personal brand! Contact us for your free consultation.


Taking your photo from the perfect angle can make or break a photo no matter what is happening in the image. One example is a bird’s-eye view, the best angle to capture the perfect flat-lay. It helps to eliminate shadows and capture a clear image of subject.

Bonus: This angle will help display the organization that goes into a flat-lay which is an important component to any successful flat-lay shoot.

Shape + Crop

You want to make sure that your layout looks organized. Do this by using the same few shapes and crop sizes for all of your posts. When someone visits your page, this will add to the overall look or mood we talked about earlier in this post. The photos will fit together nicely and keep the viewers eyes gliding nicely through your page.

As you continue to learn how to style your Instagram posts, you’ll see an improvement in followers along with engagement. Quick reminder: it’s not just the photo; you also need to include some compelling copy as well.

Have any other styling tactics worked for your business’s Instagram? Share with us below!

styling instagram posts