THE PLANFUL MARKETING BLOG
Women in Business: Teresa Crouse
Women in Business: Teresa Crouse By Jenn Clark We often attend networking events where we meet inspiring women rocking it in the corporate world, including ongoing Women in Business events hosted by Pittsburgh Magazine [...]
Why You Need a Professional Headshot
Why You Need a Professional Headshot by Sarah Hillegas What Does Your Profile Picture Say About You? As the old saying goes, “a picture is worth a thousand words.” If you're not using a [...]
How to Create a Social Media Strategy (Plus, a Free Template!)
How to Create a Social Media Strategy (Plus, a Free Template!) By Jenn Clark Struggle no more...this is how to create a social media strategy. By now, you may realize the importance of social [...]
Why IUP Students Should Become Townies
Why IUP students should become Townies: An Open Letter to IUP Students By Sarah Hillegas If you're debating whether or not you should stick around Indiana following graduation, we have a few compelling reasons [...]
How (and When) to Use Stock Photography
How (and When) to Use Stock Photography By Sarah Hillegas Stock photos often get a bad rep due to their lack of personalization, but they don't have to. Knowing how to use stock photography [...]
What to Look for in a Marketing Agency
What to Look for in a Marketing Agency By Jenn Clark Regardless of whether or not you have an in-house marketing team, there may be times when you need to outsource some of your [...]
Is your Lack of Branding Leading to Financial Loss?
Is your Lack of Branding Leading to Financial Loss? By Sarah Hillegas Branding is the development of your business’s look in combination with your business's purpose. The visual aspects of your brand include your [...]
Stand Out from the Crowd: How to Make your Advertising Work
Stand Out from the Crowd: How to Make Your Advertising Work By Jenn Clark In today's digital age, we are on information overload, and advertising completely saturates our lives. Whether it's listening to the [...]
Changing Accounts on Instagram
Changing Accounts on Instagram By Jenn Clark Good news, Social Media & Business Managers: You can now switch back and forth between Instagram accounts. You may have already heard this news, but in case [...]
What We Learned in Our First Year of Business
What We Learned in Our First Year of Business By Jenn Clark and Sarah Hillegas Year one is in the books! Earlier this month, we celebrated our first year in business. [...]
