Brief: Burger King took an unconventional route to advertise its app. Through this push, they managed to incorporate its prime competition: McDonald’s.
Burger King sold their famous Whopper for a penny through the app, but there was a catch; to get this deal, you had to be within a certain distance from a McDonald’s.
The company claimed they were “turning more than 14,000 McDonald’s into Burger King restaurants. Sort of.”
Why we loved it: We’re never afraid to push the limits and clearly, neither is Burger King. This ad was so out of the ordinary. This campaign trusted that customers would drive to a further location to receive the one cent coupon, and they did. These results showed success in the advertisement while proving that Burger King was confident in their food.