- Boosts Conversion Rates
Your conversion rate is the percentage of website visitors that complete your goal through visiting your website. For example, if your goal is to make a sale, your conversion rate would be the percent of people who visit your site and make a purchase. There are several ways of video boosts conversion rates.
People generally prefer to watch and listen, rather than read an article. One way to integrate video into your marketing and to test results is through email. Emails containing video have a 96 percent higher click-through rate than emails without media, increasing engagement hugely, according to Smart Insights. The more web visitors you have, the more opportunity for a conversion. Using a video in your email marketing is a sure-fire way to improve your click-through rate by including an embedded link to your website, which brings us to the next point.