Three Ways Video Marketing Increases Sales

By Nicole Danneker

If you haven’t considered implementing video marketing into your strategy, it is time. Video marketing is taking over 80 percent of web traffic this year. Don’t get left in the dust when it comes to updating your marketing and engaging your audience.

Guarantee your Return on Investment (ROI)

Adding video to your marketing does not have to be a gamble. When done right, 83 percent of those using video in their marketing believe they are getting their money’s worth of their efforts, and 82 percent say it is a key part of their main strategy, according to Smart Insights.

  1. Boosts Conversion Rates

Your conversion rate is the percentage of website visitors that complete your goal through visiting your website. For example, if your goal is to make a sale, your conversion rate would be the percent of people who visit your site and make a purchase. There are several ways of video boosts conversion rates.

People generally prefer to watch and listen, rather than read an article. One way to integrate video into your marketing and to test results is through email. Emails containing video have a 96 percent higher click-through rate than emails without media, increasing engagement hugely, according to Smart Insights. The more web visitors you have, the more opportunity for a conversion. Using a video in your email marketing is a sure-fire way to improve your click-through rate by including an embedded link to your website, which brings us to the next point.

  1. Increases Length of Site Visits

Including video on your website will quickly increase the average time people spend on your website, giving you a better chance at a sale or lead. Product videos have proven to be effective in giving customers the information they need to make a final decision. Ninety percent of customers report that product videos help them make purchasing decisions and 64 percent of customers are more likely to buy a product online after watching a video about it, according to HubSpot.

  1. Establishes Your Brand Message and Awareness

With video as part of your marketing strategy, you are showing clients and customers your business is modern and takes the initiative on reaching your audience in productive ways, as well as giving your brand more personality. Brands, even of small companies that have video content are set apart from competitors who have not established that part of their marketing strategies. Video marketing makes businesses more noticeable, leading to brand awareness. Consumers are more likely to continue buying from a brand they recognize and begin to hold loyalty towards them, which is the simple goal of a customer relationship.

Video marketing may be the next step in your strategy. If you are ready to expand both your marketing strategy and your business, Planful Marketing is ready, willing, and able to take the step with you. If you’ve already implemented this aspect, what other ways have you benefitted?