“Content is King”
Personal and relatable content generally gets more interaction and reach than other content. People who follow your business are doing so to feel a personal connection to the inner-workings of your business, stay updated, as well as be entertained. But, balance is important, as you want your viewers to understand the mission and goal of your business and what you do/sell in addition to making your page fun to explore.
There are several ways to boost engagement in your posts. One is to create polls. This is beneficial to you in many ways. You get the opinion and voice of your followers of an aspect of your business to take into consideration and creates a popular post to lead others to your page. Another way to engage your followers is to use video. Posts with video are more likely to be shared than posts with photos, or just copy.
Another aspect of your content to keep in mind is the timeliness and timelessness of your posts. Meaning, posts that are specific to the day, time of year, month, etc. and posts that are recyclable no matter the time, should be kept in balance in your feed.