Ford’s “Speed Dating”
Video marketing is an effective trend that entertains, while it creates results. Ford’s promotion of the Mustang gained a lot of attention through its clever play on words, plot twist, and hidden camera view; the opposite of what one might desire from a Valentine’s Day date. In the promotional video, a woman “speed dates” different men. After the usual first-date small talk, she takes them for the ride of their lives, speeding and doing doughnuts in her red Ford Mustang. At the end of the video, she reveals she is a professional stunt driver and that they are actually on the set of a Mustang video. This ad proves you don’t always need to push a hard sale in your content.