6 Facebook Tips to Help Grow your Page
By Jenn Clark
Even if you do not have a Facebook page, we are sure you are familiar with what it is since it took the internet by storm in the last decade. However, regardless of how long Facebook has been in business, it is still a mystery to many. If you use the social media platform for business, here are six Facebook tips to help your page grow:
Make Your Logo Your Profile Picture
- While researching companies on Facebook, I noticed some companies were impossible to find. Many companies have similar names, so telling them apart based on profile picture alone can be difficult. Unless, of course, that profile picture is a logo. Your logo is essentially the “face” of your brand. It will help those who aren’t personally connected to your company recognize you instantly. Using your logo will separate you from similar companies as it provides the viewer with a quick snapshot of your colors, fonts, and purpose. This will enhance overall brand recognition.
- But, what’s wrong with using a picture of your physical business?
- Most photos aren’t immediately recognizable when they are thumbnail size. This is especially true for those who aren’t already familiar with your location. Not to mention, this is also extremely important in an era where a large portion of your audience is viewing your profile picture on a tiny phone screen. If you want to include pictures of your location (which you should) create a post, photo album, or use it as a cover photo.
- If you have a Facebook page, but never use it, it’s time to delete. It is worse to have a page you don’t use than to not have one at all. Regular posting doesn’t have to mean daily posting. At least post often enough for your followers to know you use your page. For Facebook three times a week is a minimum recommendation. You might be relieved to hear this if you perhaps you understand the importance of social media as a business tool but have a tough time establishing enough content for daily posts. If you are only going to post three times per week strive for quality posts and schedule them in advance for consistency.
Use Photos & Videos
- In today’s ever-evolving world of social media (SM), quality photos and videos are a must if you want to engage your audience. Luckily, you probably already have all the tools you need to develop SM-worthy photos and videos. If you can’t afford professional photography on a regular basis get a smart phone that has a good camera. When taking photos for SM make sure to use bright backgrounds. Natural lighting is your friend. Stretch your marketing budget by saving professional photography for headshots of your team and special events that you really want to highlight.
- When taking videos, keep it short and sweet (ideally, under 30 seconds). Each video should have a specific purpose and provide quality information to your audience that would be hard to describe in a photo. Examples of things that could be videos include “how to’s,” “introductions,” or “office life.” Most phones can download apps that will allow you to make simple edits to your video such as adding text, eliminating sound, and cropping.
Tell Great Stories
- If you have done any research on SM management this is not news. If you want to increase engagement (likes, comments, and clicks) on your posts you need your content to be story-oriented. This works because it helps make your posts more relatable. Telling a good story is entertaining and will help make your audience feel like they know you and have a personal connection to your product/service without ever meeting you or stepping foot inside your place.
- When people do start responding, which they will if you write quality content, make sure you respond. People don’t like feeling ignored, especially when they are giving you positive feedback. How would you feel if you constantly texted or called someone and they didn’t answer? Use your responses as a way to build genuine relationships with your current and potential customers. Talk to your followers like you are talking to a close friend or family member. Be yourself. It’s important to respond to good and bad comments and reviews. Of course, there are exceptions, but as a rule of thumb, it’s better to respond.
Set Up a Facebook Ad Budget
- Once you have gotten the hang of creating relevant content through combining photos and videos with story-oriented descriptions, you should set a budget for Facebook ads.
- Why pay for Facebook ads?
- You will reach more people for a fraction of the cost of traditional advertising. According to a recent post by Zephoria Digital Marketing, there are over 1.86 billion monthly active Facebook users worldwide. Click here to read more Facebook statistics.
- If you can reach even a small portion of the billion people who use Facebook you will improve your chances of increasing revenue. Facebook ads can also provide a direct link to your website, which can lead to improve search engine optimization (SEO) or direct sales. Facebook advertising also provides measurable results, which is easier to measure than the results of traditional print and radio ads (newspaper, billboards, magazines).
- Which posts should you use as ads?
- If you don’t have specific information to advertise or highlight, select posts to boost that are already doing well organically to maximize your return. Facebook makes this incredibly easy by alerting you when a post is doing better than other posts.
Measure Your Results
- There is little point in using SM as a form of marketing if you have no intention of measuring your results. If your page is new take a look at your insights NOW to get baseline measurements for comparison later. You need to know what specifically works for your business, your audience, and what is leading to sales. You can measure results directly through Facebook by clicking on “insights.” You can also measure your results by seeing if Facebook is a referring site to your website through Google Analytics. Verbally ask people coming to your business, “How did you hear about us?” or formally ask through a survey. You can also compare revenue from before and after you started utilizing Facebook as a marketing tool to see if it is making a difference.
- Be patient, it takes time to build lasting relationships online, just like it does in person.
Hopefully, you found these Facebook tips to be useful for your social media strategy. Seem overwhelming? Planful is currently accepting new clients for Facebook management.