Digital Marketing Done Right
By Lily Whorl
Digital marketing is a tactic used by companies all over the globe. Just like the ocean, digital marketing is something that is known of by everyone but is still quite a mystery. Used differently by each person, digital marketing is a struggle to navigate at times. With the constant wavering of trends and changes made in both Google and Facebook algorithms, marketers are continually having to update themselves on what’s happening. Not to mention, innovations like artificial intelligence as a marketing tool is enough to make all of our heads explode. There are many examples of digital marketing; the problem is knowing what digital marketing will work for you and your company.
So, is digital marketing worth the hassle? The answer to that question is yes, a million times yes, but why?
Marketing is no longer just billboards and radio advertisements; it’s much more. With current technology and the accessibility of cell phones and computers, marketers had to find other ways to communicate their message. Thus, digital marketing was born.
To put it just, digital marketing is the marketing of products or services through digital channels to reach consumers. Though many challenges come with digital marketing, there is a lot more you can do online that you can’t in person, making it more than worth the troubles. Below are some great examples of digital marketing.