You’re not the only company that will be sending out holiday promotions. Your customers will receive them from each company they shop from, but there’s a way to make yours stand out: Make it personal. Being personal in your holiday promotions will set yourself aside from the masses. Customers love to feel like they matter.
A simple way to do this is by adding keywords such as “You,” “I,” “We” and “Your” to your email campaigns. For example: “We have the perfect gifts for your friends and family this holiday season…”
On top of this, you want to think of the struggles consumers face during the holiday season. You need to problem solve for your customers and fix those struggles for them. Each person always struggles to find gifts for at least one person in their family; whether that be their mother-in-law or grandpa, there will still be that one person. If applicable, promote that you have a gift for everyone in their family.
Don’t just endorse your company, make your holiday marketing interesting. Include holiday recipes or decoration tips. An article written by Constant Contact says, “If you’re a Pinterest user, create a ‘Holiday’ board and pin stuff that may not have anything to do with what you’re selling, but that your customers can use.”
Share customer testimonies on how you’ve helped them in their holiday shopping or share a personal story from holidays past. Customers love to hear from you and other consumers. Don’t just promote your service or items, develop your brand.
*Bonus tip: Turn those stories into a holiday video. We are visual beings, so take advantage of that by creating something eye-catching people will want to watch. We offer this as a service, so contact us to learn more.